Cariloha this week introduced new versions of its bath towels, bath sheets and bath towel sets, along with all-new hand towel and washcloth sets. All towels and washcloths are made from Cariloha’s signature ultra-soft, sustainable bamboo viscose. The entire bath collection is available exclusively at Cariloha stores and on Cariloha.com
The bamboo towels, hand towels and washcloths feature new yarn weight, new pile length, new low/zero twist fibers, new GSM weight, and new colors — all designed and developed to make the collection softer, stronger, and more stylish for the customer.
“We anticipate that by expanding the bath line our customers will have further opportunity to create a lifestyle of natural luxury and resort-tier opulence in their own bathrooms,” said Scott Brady, Cariloha AVP of Communications.
If customers are from a warm or humid climate, the odor-resistant properties of the towel set come in handy; i.e., they don’t stink like mildew after a few days. If they’re from a cooler climate, then the towels’ thermo-regulating properties will keep them warm after a shower.
“Finding quality bath goods that combine luxury softness and odor resistance into one amazing towel can be hard to come by these days,” said Brady. “Our new bamboo towel, hand and wash cloth sets are just the answer. They’re ultra-soft, naturally odor-resistant, and highly absorbent.”
Bamboo Bath Towel Collection Features & Benefits
• NEW GSM: 650 GSM (grams per square meter) material weight/construction provides an extremely plush, fluffy towel, while keeping its weight and soft texture. This new fabrication is being made to add longevity to the softness of our towels after multiple washes.
• NEW Content: 52% Egyptian Cotton / 48% Bamboo – We’re getting the best combination of both bamboo and Egyptian cotton benefits – with bamboo having four times the absorbency, softness and odor-preventative properties as any other towel material on the market, and the cotton helping to keep it light and fluffy.
• NEW Yarn: 12/1 – These towel sets are optimized for softness, weight and plushness – not too thin and not too thick – just right.
• NEW Pile Length: Shorter – resists fraying – no more snags.
• NEW Twist: Low/Zero Twist – made with long, stable fibers that are faster drying, as they allow more air to get into the fibers.
• NEW Colors: Island Spa and Shoreline Gray
• NEW Updated Colors: Hawaiian Sand, Caribbean Mint and Blue Lagoon coordinate with our color palette.
Hand Towel Set Retail Pricing = $34
Washcloth Set Retail Pricing = $24
Bath Towel Set Retail Pricing = $69
Bath Towel Retail Pricing = $39
Bath Sheet Retail Pricing = $59
Cariloha bamboo bath goods come with a 90-day quality guarantee. If the towels or washcloths don’t live up to the customers’ expectations, Cariloha will replace them free.