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Cariloha, leading brand of sustainable bedding, bath goods and apparel made from bamboo viscose, announced this month its further efforts to help combat deforestation with One Tree Planted partnership.
To combat the environmental devastation, Cariloha and One Tree Planted are planting one bamboo tree and other native trees in deforested areas in Mindanao when customers donate $1 at Cariloha’s online checkout page.
Mindanao, Philippines was dramatically deforested through legal and illegal logging over several decades until logging was banned 5 years ago. Today, Mindanao’s landmass includes over 750,000 acres of barren, deforested land, roughly 50 times larger than Manhattan.
“Cariloha is committed to the environment and creating a more sustainable future for everyone,” said Aaron Hobson, Cariloha Executive VP of Marketing. “One Tree Planted is a natural partner for us to further this mission and to do our part to help take care of our planet.”
In the past, One Tree Planted supported a pilot project planting 1,600 acres of bamboo in Mindanao. In addition to the environmental benefits, this partnership will also be a job creator for the region with roles that include bamboo nursery management, procuring raw materials for germination and physical planting.
In conjunction with the United States Agency for International Development, USAID, an organization dedicated to transforming communities and countries so that they can prosper, also co-funded programs where special attention will be paid to facilitating jobs for women.
Customers can start donating through Cariloha’s checkout page effective immediately. For additional details, Cariloha + One Tree Planted here.
Cariloha continues to find new ways to further maximize what consumers and brands can do for the environment and further diminish any and all carbon production. As Cariloha products carbon neutral from cradle to gate and are certifiably clean and green with recognized safety and sustainability standards, including Organic Content Standard, Global Organic Textile Standard, CertiPur-US, Fair Trade and OEKO-TEX Standard 100, the brand is continuing to expand its bamboo product line to be more inclusive of its consumers and their needs.
Learn more about Cariloha’s sustainability efforts here.
About Cariloha
Driven by a comfort and eco-conscious lifestyle, Cariloha joined the Style of the Caribbean with the Spirit of Aloha to provide the best in sustainable luxury. Since 2007, Cariloha has grown to become the only brand in the world to provide an entire showroom experience that’s completely merchandised with bedding, bath, and apparel made of eco-friendly viscose from bamboo – it’s A Comfy Way to Save the Planet™. Inspired by the essence and energy of the islands, Cariloha blends style and self-expression into every piece of bedding, bath, and clothing it makes. Special care is taken to drape customers in soft, sustainable, naturally breathable fabrics that leave them experiencing tranquil days in paradise time and time again. Cariloha’s pineapple icon is the ultimate symbol of the islands – it represents our culture and connection to where we got started – and to our namesake Cariloha – the style of the CARIbbean meets the spirit of aLOHA. By turning self-replenishing, rain-fed bamboo fields into ultra-soft bamboo fabrics, Cariloha offering an exclusive collection of bedding, apparel, active wear, and bath goods made from soft, cool, clean and green bamboo. Thanks to an ever-growing, rich supply of bamboo, Cariloha is actively becoming a completely carbon neutral company and has a growing fleet of showrooms in 16 countries – all offering premium vacation-inspired comfort and enjoying the soft touch and green footprint of this sustainable resource.